First Infused Saké Brand Launches New Flavor and Dynamic New Packaging

Forest Grove, OR (PRWEB) June 18, 2007 -- Moonstone, the world's first flavor infused saké brand first released in 2000, celebrates its seventh birthday with the release of the first infused Nigori (cloudy) saké - Coconut Lemongrass.

Already a gold medal recipient of a Taster's Guild International Wine Competition Gold Medal, Moonstone's Coconut Lemongrass is gaining quick attention in the rapidly growing saké category.

"Coconut Lemongrass is the result of what was very much a passion driven creative endeavor. A search to find the right flavors that blend with our most popular saké, Pearl, a Nigori (cloudy) Genshu (full strength) bottled under the Momokawa brand," noted Vice President of Marketing at SakéOne, Dewey Weddington. "Our goal, with all infused saké, is to balance the flavors so that the sum of the characteristics blend into something new and exciting. Coconut Lemongrass is the most exciting flavor we've ever created and after having nearly a thousand people sample it, we are confident it will become a popular saké," added Weddington.

The Moonstone brand of infused saké includes Asian Pear, Raspberry and a rich Plum saké. Historically the packaging was a simple paper label with a photo representation of the fruit, applied to the SakéOne signature blue bottle. Today's updated look retains the blue bottle but uses applied ceramic label (ACL) designed to reflect the concept of infusing saké and establish a playful yet upscale feel. Each infused saké is identified with flavor distinct color and graphic application.

"Our goal was to create a fresh look that captured the brand identity of Moonstone while increasing shelf presence and presentation of the package," noted Weddington. "The final design is fluid, intriguing and very eye-catching. If a bottle of Moonstone is on the shelf in front of you, you'll never miss it in the mass of wines and spirits."

SakéOne is the leading brewer and importer of premium saké in America with distribution throughout the U.S. and the Americas. SakéOne crafts saké under the Momokawa (traditional styles), Moonstone (fruit infused), G (cask strength), Peaceful River (for restaurants only) brands, and import saké from Momokawa Brewing Japan under the Murai Family label.

www.sakeone.com


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