First Alert Moves to Recyclable PET Plastics for Product Packaging

Aurora, IL (PRWEB) April 16, 2008 -- First Alert, a leader in home safety products, announces it is phasing out the use of PVC plastics in its packaging in favor of the more recyclable PET plastic. The change affects packaging for First Alert's extensive line of smoke and carbon monoxide alarms.

First Alert® alarms are packaged in clear plastic "clamshells," a packaging style popular with consumers because it allows them to see products. First Alert made the decision to switch from PVC (polyvinyl chloride) clamshells to those produced with PET (polyethylene terephthalate) to increase the likelihood that its product packaging will be recycled. The redesigned plastic clamshells also feature an "easy-open" tear strip, which eliminates the need for a scissors or other sharp object to open the packaging.

"This change demonstrates First Alert's commitment to environmental sustainability," said Debbie Hanson, director of external affairs for BRK Brands/First Alert. "We are evaluating our business to identify opportunities to reduce waste and conserve resources. PET plastics are easily recyclable, which was one of the primary reasons we made the change."

Commonly used to produce soda and water bottles, PET is a thermoplastic polymer resin and assigned a recycling indentification code of "1", indicating it is the most recyclable plastic resin available.

First Alert has also decreased the overall size of its smoke and CO alarm packaging in an effort to reduce the amount of resources used for packaging.

First Alert smoke and carbon monoxide alarm packaging will also make it easier to identify the type of alarm they are looking for and specific features. Smoke alarms are now packaged in a predominantly red color scheme. Carbon monoxide alarms can be identified by their blue packaging and combination alarms come in purple packaging. Large, identifiable icons on the packaging denote features and make it easy for consumers to select models that meet their specific needs.

For more information about First Alert's complete line of home safety products, visit http://www.firstalert.com.

First Alert® is a registered trademark of The First Alert Trust, Aurora, IL 60504

©2008 BRK Brands, Inc., Aurora, IL 60504. All rights reserved.

###

Related Articles:
JellyBasket order Palmalito guava jelly by the case or gift basket!
Palmetto Canning Co., Inc. - Contract Packaging in glass or plastic for sauces, marinades, and other food products
CareMetix, Inc. - Contract Packaging for tube filling, form fill and seal, wet or dry chemical products including polyvinyl packaging.

Updated Site Shows Online 'Cents Abilities' Toward Filling Tables at Restaurants
Doorway to diner referrals, surveys and feedback for restaurateurs.

Ordering Moving Boxes, Packing Materials, Shipping Supplies, Crates, Carton, and Packing Tape Just Got Easier
With on-line purchases continuing to break new records, one of the UK's leading removals firms, Burke Bros Moving Group, based in Wolverhampton, www.burkebros.co.uk, have launched their new on-line shop for moving boxes and packing materials.

"Spiritual Water" Makes a Big Splash at International Food and Beverage Show Debut
New product attracts not only investors and distributors but also newspapers and television stations.

Self Storage Packing Tips
Packing your items for a self storage unit doesn?t have to be a daunting task Don?t let the stress of packing get to you

Travel Tips For Women - Packing for the Tropics
When you go for any vacation, tranvel light Here's what you need to bring for yourself if youare holidaying in a hot, humid climate

Packaging Study Shows Need for More Vigilance to Ensure Compliance, Vinyl Institute Says
Vinyl Institute (http://www.vinylinfo.org/) said today that a recent study finding some packaging and inks on packaging of imported products out of compliance with several states' lead and cadmium limits suggested a need for more vigilance by the import/distribution/retail chain in ensuring product and packaging compliance.

Filling the Nest: With Kids About to Fly the Coop, Two Former Stay-at-Home Moms Birth a Handbag Business
Two stay-at-home moms whose nests—and days—are beginning to feel a little emptier just launched Keeta Collection, (www.keetacollection.com) an online shop that features diaper bags, totes, messenger bags and purses, as well as custom, one-of-a-kind designs.

Molded Fiber's Green Packaging: Sustainability Merges with Packaging for the Retail and Health & Beauty Markets
Molded Fiber, a UFP Technologies brand, today announced that it has increased its focus on the production of its 100% recycled molded pulp packaging for both the retail and the health and beauty care markets. Recent equipment additions have included large platen, high tonnage presses necessary in the production of "after-pressed" parts, which offer a higher aesthetic appeal than traditionally formed molded pulp.

Seastone Study Suggests Even Grown-Ups Want Gifts Wrapped: Entire 2008 Gift Card Packaging Study Released to Public on
Seastone, the market leader in specialty gift card packages and gift card promotional programs, recently found evidence connecting adult gifting behavior with the childlike wonder of packages received in childhood. The 2008 Gift Card Packaging Study, now released to the public in its entirety on the Seastone Web site, demonstrates that adult consumers favor gift card packages when buying and receiving gift cards. Coupled with Comdata research* indicating two thirds of gift cards are purchased for adults, the data indicates that adults prefer gift cards that are presented in packages and can be opened and discovered.

Wooing Women With Packaging
In just one month three California vineyards have introduced new wine product lines specifically targeted to women. The product offerings are intriguing with names such as "White Lie" and "Mad Housewife" to the latest introduction "Working Girl White.